I advise luxury and premium lifestyle brands across the U.S. and Asian markets. My work combines data analysis with cultural insight to surface emerging consumer trends and opportunities.

I focus on design-led brand initiatives in automotive, fashion, and technology. Clients have included Audi, Maserati, Ducati, LVMH, Zegna, Issey Miyake, Saint Laurent, Nike, Apple, Meta, and Riot Games.

yi@mixedcollective.com